Earning money the play-way- Toys and books rentals Franchise

Toy rentals franchise is your way of getting loyal, friendly customers who just want what you have to offer, toys! A franchise model with zero royalty fee where you get 100% returns from your investment is the best way to start your business from home!

Many of us out here are parents who buy toys almost every week. When my baby was just born, I had this image of him with an angelic face playing amongst a well appointed room full of his toys. Come to think of it, this is what everyone of us wants for kids. But what we don’t realise till its very late is that children have a very low attention span, and anything new, whether it is worth Rs 20 or Rs 2000, has its fun and value only for a few minutes, and then it gets piled up with other toys – neglected and used only occasionally.

The constant grouse “ I have nothing to play with” has become so common in our home that I am more than sure that if we went on this way, we will soon have a place full of toys and nothing else!

What came to my rescue when my baby was young was this toy rental company, which helped me in various ways!

I could select toys for a set period of time, they were delivered and picked up by them. This way, I could decide whether my baby would show any interest in any toy, and I would buy it only after seeing him play with it for a longer period of time than others. It really saved me from a lot many potentially useless purchases. I realised that it is always better to rent the toys out than investing in them, as they can be reused by others, saving a lot of money for everyone, and in a way, its beneficial for the environment as well!!

But that was not all, the best part was he was playing with expensive, hard to invest in toys at a fraction of a cost! This try and buy mechanism, and of course, renting toys that were way too expensive to make a one time investment  was so convenient and child friendly I was totally impressed and hooked!

So here is our idea for you- Toys and Books Rentals Franchise, a business which is evergreen, has loyal clients ( kids!!) and you will always be in demand!

Here are some of the benefits of opening your own toy rental business!

  • Purely a work from home opportunity
  • Hardly needs more than 2-3 hours of time every day
  • You really don’t need any work-experience!
  • You are indulging in something which is everyone’s favourite- Toys!
  • The payouts are steady and huge, because most people are always in the need of new toys and books for their kids all the time!
  • You could recover your investment in a year’s time!!
  • Your customer base would be huge, and age group could be 0-18 years, or even any age for toys like board games etc that can be used by adults too!!
  • It is cooperative, sustainable and fun!


If you have been hooked so far and still reading it, here is more, you do not have to take out your shopping bags and hunt for toys and books for little ones. You can get well researched, most popular toys and books from an established brand. How?

Read on!

Go for a Toy  Library Franchise! This is the most convenient way to own your own business from home, and get the most of your investment and time. All you need is a regular seed investment, (not one time, mind you) you are allowed to make staggered investments starting from as low as Rs 2.5 Lacs for all the toys, books, stationery, and everything else that you would need to set up your own library. And your first years profit net of expenses on a lower side could be upto Rs 8 lacs!!

Sign up for toys franchise today, the biggest reward would be the smile on the faces of your happy customers!!



6 tips that can help you check your business health

Learn to read your business books like a pro!

Recently, a QWEEN came to our consulting team to seek advice for her home based  beauty business. As part of our initial analysis we asked for her financial statements for last three years.

She gave us a huge ring binder containing her monthly receipts,yearly balance sheets and cash flow projections. There were pages marked “ Profit & Loss statements”  and the crisp, untouched feeling of pages revealed that this QWEEN never used her financial statements to run her business.

The whole folder was nothing but a statutory requirement to her!She was not the only one. We often find businesswomen reaching out to us for advise on how to help their business grow and they clearly show lack of understanding their own books of accounts. Most women follow what their husbands, or their husband’s or family’s accountants ask them to do.

For all those sailing in the same boat, here we have 6 quick tips on what exactly to read when you get your own binder next time.

  1. Profit & Loss statements cover a period of time- These statements show how much money you made over a period of time. So if your business started in –say – January, your first income statement would be from January to March, as India follows an April –March calendar. If you are partnering with someone else, it makes sense to read their profit and loss statement in this perspective.
  2. Same item can be called by a different name- A profit could be “net income” for someone. Sales could be revenue or gross receipts, even income. Expenses could be called costs. Its like naming your baby. Whatever you do, make sure the name is same, year after year.Multiple names of same item can cause complexity.
  3. A simple formula is the basis of every profit & loss statement- It also defines what are the key elements of a profit & loss statement. Which is

Sales-Expenses= Profit


Revenue- Costs= Income


Gross Income- Costs= Net Income

If math was never your favorite subject , and these formulas intimidate you, remember that the money you get to keep is actually money that comes in minus the money that goes out.

  1. Don’t get thrown away with the jargon- Yes there will be heavy words for women coming from a non-commerce background. Some of these words which are a common feature are-

Revenue- as explained above is sales (money that has come in)

Cost of goods sold- It is the essentially the expenses that you incurred on the product. For example, for a beautician they will be the cost of beauty products that she purchased from the market, for a baker they will be food items and cooking products etc..

Gross Profit- Basically it means the part of income (money that came in) after you deducted cost incurred in buying the goods needed to sell the product. In the case of beautician, for example, her net income would be the money she got for a service minus the cost of the products that she used.

Selling, general and administrative expenses- These are the costs that you do not directly incur on creating a product but they are essential to run the business- like setting a shop, electricity, phone, business promotion etc come in this category. Bear in mind that they are mostly fixed expenses, which you have to bear, irrespective of whether you are selling the products or not.

Profit- Finally we come to profit or net profit or net income, which is after deducted all types of costs from total sales/revenue.

  1. The most important health tracker of your business- If you read point no 4 clearly, you would know that Gross Profit is going to be the most important indicator for your business health. The % of gross profit to sales remains largely constant, since it shows that the material you invest in making your products is moving with your sales. You are not piling up on goods, or raw material which is not getting sold or converted to sales. For a beautician, it could mean pushing the products that are not very popular, or discarding products that are too expensive and rejected by clients. For a baker , it may be the time to check which flavours for example are not very popular.
  2. Finally- Keep your other expenses in check- Money spent on selling, general and other administrative expenses should be constant. You cannot run a phone bill of say Rs 5000/- increasing to say Rs 7000/- next month! If you are meticulous about keeping these costs fixed, your net income from business can become more predictable and giving you a better future cash flow projection!

Learning the basics of finance is all the more important owing to easy funding available through banks and non-banking finance companies. So make sure that you get your basics right.

with inputs from:



Pic courtesy- hdfclife







Giving a K.I.S.S. of life to your home-based business

K.I.S.S= Keep It Simple ,Silly!

Shalini had always had a flair for cooking. A true qween at kitchen, she could be seen experimenting with dishes, making her family and guests drool.But she wanted to do more. With the encouragement from her friends and family, she decided to join QWEEN. After completing a few trainings with renowned chefs ,  she was ready to launch on her own.

Soon, her venture was born. Initially, she started with simple home cooked food for which she would take orders a few days in advance.She was happy and so were her customers. Enthused by the response, she decided to increase her portfolio. Now she was thinking of offering baked products, ready to eat meals, and a lot more. Very soon, she was working almost 18 hours a day, sometimes, pulling in late nights and early mornings to give her best to her clients.

But one day, a rude shock awaited her. She got a call from a friend. “Shalini, have you checked your Facebook page lately?” Wiping her hands off her apron , Shalini replied “What happened?” The friend , trying to not divulge much over phone said “Check it right now, someone has complained about your food” Shalini was devastated.

What exactly went wrong? She wondered. When she approached us, our panel of experts explained to her what she could do.. here is what happened at the discussion panel.

Having more bells and whistles on your product doesn’t necessarily make it better. If you complicate your offering, in your case home cooked food, you could end up in a lot of trouble, even loose your reputation and,worse, business!

The lesson here is that while Shalini was envisioning her offerings as a multi-cuisine no holds barred home based restaurant, it was getting overly complex and confusing to customers. And to keep up with the varied demands, she was forced to cut corners, sometimes decorating of cupcakes as an extra flair took so much time that her snacks suffered the brunt.

What should have been done-

Our experts laid out a 3 point agenda for the problem-

  1. Let simplicity reign.

Having too many frills and features doesn’t mean your product may not be up to the mark always and doesn’t do you customer any favour. In order to simplify and improve your products, first identify who you are as a company. Ask yourself and your team a simple question-“What are we good at?” Your firm’s identity gives roots to each product offering  and allows you to let them grown from a focussed origin. For Shalini, who is from North India, we suggested to go with North Indian cuisine. She could manage it well , had ideas to introduce fusion dishes and was her core strength.

Paradoxically, having a specific niche can allow you to reach a broader customer base.By understanding her own identity and isolating a certain area of expertise to build on, Shalini could attract  higher share of customers. In time, her dominance discouraged competitors from entering her segment!

  1. Don’t pigeonhole yourself

This step follows through on step one. Now that you  ave asked yourself what you and specifically your business is good at, its time to determine all the pain points that your expertise can solve. Though you are supposed to find your core strength and stick to it, if you do offer a hyperspecific product, you are cutting yourself off, and customers will use your offering only in a single setting.  Some businesses will take the above advice and run with it, aiming for an as-niche-as-possible product. But if you do offer a hyperspecific product, you’re pigeon-holing yourself, since consumers will believe they can use your product only in a single setting. A niche should be your foundation, not your ceiling.

For Shalini, we suggested that though she was offering North Indian Home cooked food at really affordable price, she could look beyond her own brand and tie up with other home chef services where her food could be sold at a margin. We suggested that she approach services like UrbanClap where she could get catering assignments for north Indian food.We also encouraged her to have workshops on teaching North Indian Cuisine and experiment with fusion foods which are becoming hugely popular.

  1. Think simple, not small. 

Simplicity does not mean small thinking. You don’t have to limit your company to one or just a few products, nor do you have to resist the entrepreneurial urge to innovate and re-innovate. As long as Shalini could keep her focus on making  good food, and maintain her quality standards, she had the freedom to invent new recipes or reinvent old ones.

“Simple,” does not mean boring. Simplyfing your business means sticking to its core purpose and making it easy for customers. Simplifying your product means distilling it to its core purpose and making it easy for customers to order . And that’s exactly what everyone wants: simple.



9 ways social media marketing can change your business

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. Many believe that social media marketing is just as valuable as televised advertisements without the hefty costs. It’s all about reaching a large number of people in a cost-efficient manner.

There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.

If you’re wondering how social media can benefit your business, look no further. We’ve outlined key points below.

  1. Social media marketing helps build a brand’s reputation –

More than 75% of shoppers today  research a company or product  online before making a purchase. Online reputation is where many businesses have the most impact from customers. Social engagement, customer reviews and other aspects contribute to someone’s decision to make that initial purchase. Part of the importance of social media marketing centers around cultivating that trust on a more personal level. It’s a platform that allows businesses to directly interact with consumers. This interaction contributes to building a strong online reputation.

  1. Social Media Marketing is the easiest way to drive consumers towards businesses

In August ,2015, Facebook reported that it had almost 1.5 billion users who log in at least once in any given month. According to Mark Zuckerberg, founder of the popular social hub, approximately one in every seven people on the planet use the site to connect to friends and family. With each post that is shared or interacted with on Facebook, there is potential to drive traffic to your website.Add to this other social media platforms like Twitter and YouTube, the impact is huge.

  1. Social Media Marketing is Cost efficient compared to traditional methods

One of the key components that drive companies to use social media marketing is the overall cost for upkeep. As most profiles on these sites are free, engaging potential consumers has no expense other than time. It takes less than a minute to respond to an individual or post a link to new content on your website.Advertising campaigns on social media sites may also be more cost efficient than methods you may be using today.

  1. Gain valuable customer insights

Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.

  1. Generate higher converting leads

Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities.

  1. Provide rich customer experiences

Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out.

  1. Share information faster and easier

In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts.

  1. Keep a tab on competition

With social media monitoring you can gain key information about your competitors. This kind of intelligence will allow you to make strategic business decisions to stay ahead of them. You can improve your business to offer product enhancements, service, or content that they may be missing.

  1. Build relationships

Social media isn’t only about blasting your company’s sales pitch, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.

Social media has a treasure trove of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.Are you ready to start reaping the benefits of social media for your business?Join QWEEN at Social Media Marketing Workshop on 8th November 2016.Limited Seats, Regsiter Now!


Resources –




7 Kids related Work- from -Home Options for Women

Are you looking to be an entrepreneur and earn good money and running your own successful creative children related business?It’s pretty daunting to look for a career that brings in extra money and makes a difference to others too. Also as women we always look for flexibility between work and family life. At the same time we want a rewarding career too which provides us with financial independence.

If you are looking for such options, then you’ll want to find out more now. So here is a list of some creative work from home options which will help to achieve your dreams of being a successful woman entrepreneur.

  1. Birthday Party gifts and accessories supplier: Celebrating birthdays in style is such a fad nowadays. There are so many ideas that can be exploited to celebrate birthdays. Theme parties are the “in-thing”. If you are creative and resourceful, it is a very lucrative business opportunity.
  1. Birthday Party Planner: Every parent wants to plan a special party for their child. Also if its hassle free, they can enjoy the day with their child at ease. So if you are up to date with the latest in organising party and have a resourceful birthday party supplier then can plan and execute a birthday party and establish a business by being at home.
  1. Workshops: The kids nowadays are smarter and eager to learn. There can be various workshops that can be conducted for children like craft and drawing workshops, technology workshops, science workshops, Reading workshops, Lego workshops, Rubik cubes workshops, cooking workshops etc. You can conduct workshops at home to start with and as you gain experience, you could organise such workshops by renting out halls in recreational clubs and hotels.
  1. Kids dress designer: Do your friends and family always compliment you for how your kids are always well dressed? Are they always well groomed? Seems you have a flair for designing. Why not make it your business. If you don’t have enough funds to start a boutique, just start from home. Start spreading the word through social media. That’s enough for a start. Build your business slowly through word of mouth.
  1. Hand- made invitation creator: Create beautiful and unique handmade cards, birthday cards if you are artistic and creative. The selling avenues are ample. Either you could have an exhibition at your home or sell online or sell through retailers.
  1. Musical mother and child classes: You can start musical bonding classes where kids as young as 6 months years join in with their parents. Through specially created music they are introduced to various musical instruments, beats, rhythm, pitches and body movements. Kids up to 5 years of age can enrol for musical bonding classes.
  2. Gift Wrapping: If you have a creative bend and are articulate with packing, you could start a business in packing gifts for birthdays. Nowadays birthday parties are a huge and growing business and parents are looking for a hassle free birthday celebrations.

So get your creative juices flowing, pick up one from the list which excites you and go for it. Working with children at classes, workshops, parties, events, schools gives you a very enriching and fulfilling experience. So follow the passion that you have buried somewhere whilst still being able to take your children to school and pick them up every day.

Aesha is a teacher by qualification and quit her work to be with her daughter. She took to 
blogging and online teaching for creative satisfaction and is intent to follow her
passions of reading and content writing.



SIMPLY BE BETTER AT WHAT YOU DO- the importance of upskilling

The corporate well and world of business is buzzing with a new buzz word, upskilling.It is essentially doing better at what you already do with better skills and to acquire those skills, you need to go for training.

Even if you think you are already good at your job, and have been sufficiently trained for it, you have to keep evolving in the ever changing world. Every day you will have competitors who have done the research and are into the fray after a lot of preparations, and those preparations involve strategies to beat you at your own game.

With a good upskilling program , you can rest assured you will be in the know of the latest ups and downs of the industry, and you will be well prepared for the challenges that you are going to face in future.

If you are still wondering why you should think about it- consider these factors on why you need to be upskilled-

Know yourself and your Business better

Even the best of the minds have one or the other weakness. An entrepreneur with a sound business mind might not be well aware of the local rules and regulations, a woman having superb designing skills might not know how to market her products. There are many women who have the seed of an idea but never take it to the next level because either they are too scared to face the unknown.

The unknown is basically ins-and outs- of the business, how to take care of finances, how to verify if the idea that they have is worth developing and in fact, how to even develop an idea into a sound business plan and eventually, a business.

Keep up with Technology

To be up in the game in ever changing technology scenario. Technology is in constant flux so upskilling is an essential tool to keep up to date with the latest gear, techniques and developments within your chosen sphere.

Keep Your Passion Burning

Whether you’re a hobbyist, freelancer or employed, being involved in something creative requires just that; creativity. Upskilling is the quickest way to take that hobby to the next level of competence and enjoyment. Upskilling is more than just mastering a new technique or feature in a software update or on a new piece gear; it’s also an opportunity to feed your curious mind, enhance your skills and mix with colleagues in a likeminded environment. If you’re employed any opportunity you have to keep your passion burning and enhance your employability should never be shirked at and is an essential part of one’s growth.

Create new opportunities

Upskilling is important in terms of securing new roles or contracts and to ensure you remain competitive within an ever-changing market. It increases productivity, workplace satisfaction and your career options. Not only do you increase your opportunities, but your professional value, which in turn can increase salary expectations, is also drastically improved. It can open the door for internal advancements, or create new job opportunities

To help such women who are full of promising ideas that can not only lift their career and financial status, but also serve economy and society, there are plenty of upskilling programs available today.QWEEN presents UpGrad’s Online Program on Entreprenuership. To know more, click here


Work on your Safety Net- Importance of a Network in Today’s Life

Our routine life often leaves little room for introspection.But sometimes, sad incidents happening around us shake us up from our dreamy sleep and bring us face to face with harsh reality.

Last year, the country woke up to news that a renowned TV Actress, Pratyusha Banerjee. Known for her power packed performance in TV Serial “ Balika Vadhu” where she played the role of protagonist who was married as a child and later beat all odds to make a mark in largely male dominated, orthodox society. Her acting prowess made her a household name and as it always happens, gave her instant fame and popularity.

Whenever such popular figures trip or see a fall from the top, cynics start trolling them with negative comments like success has gone to their heads, or they could not handle fame and sudden surge of money and adulations, falling in the deadly trap of phony relationships.

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Make the world go around- Start your own travel business from home

India is a land of tourism. And it is also a land of opportunities. If you are a passionate traveller, love to visit new places, have an opinion about the hotels and various destinations, have an eye for detail for transport and other facilities, travel agency business is just right for you.
This business requires minimum investment and can provide you with a very good work from home business opportunity.
You could either associate yourself with one of the online travel portals, and become their agent, or get yourself certified from IATA and have your own set up. Having your own set up would mean you will be required to put in more capital , and your target clientele and product offering has to be unique, for example you could be a travel agent offering exotic destinations, or someone who can offer you spa vacations, adventure holidays etc.

We enlist 5 crucial steps towards your travel agency business

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How to start a food business from home- Become a home chef!!

You can make finger licking food. At the parties, people look forward to new dishes that you are going to serve. Your family keeps raving about your culinary skills. You love to try out new dishes, plan your menus in advance and almost always are the first choice for anyone who needs help in cooking in your neighbourhood. Have you ever thought that these same qualities can become a lucrative business opportunity? Here is how you can do this
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