Earning money the play-way- Toys and books rentals Franchise

Toy rentals franchise is your way of getting loyal, friendly customers who just want what you have to offer, toys! A franchise model with zero royalty fee where you get 100% returns from your investment is the best way to start your business from home!

Many of us out here are parents who buy toys almost every week. When my baby was just born, I had this image of him with an angelic face playing amongst a well appointed room full of his toys. Come to think of it, this is what everyone of us wants for kids. But what we don’t realise till its very late is that children have a very low attention span, and anything new, whether it is worth Rs 20 or Rs 2000, has its fun and value only for a few minutes, and then it gets piled up with other toys – neglected and used only occasionally.

The constant grouse “ I have nothing to play with” has become so common in our home that I am more than sure that if we went on this way, we will soon have a place full of toys and nothing else!

What came to my rescue when my baby was young was this toy rental company, which helped me in various ways!

I could select toys for a set period of time, they were delivered and picked up by them. This way, I could decide whether my baby would show any interest in any toy, and I would buy it only after seeing him play with it for a longer period of time than others. It really saved me from a lot many potentially useless purchases. I realised that it is always better to rent the toys out than investing in them, as they can be reused by others, saving a lot of money for everyone, and in a way, its beneficial for the environment as well!!

But that was not all, the best part was he was playing with expensive, hard to invest in toys at a fraction of a cost! This try and buy mechanism, and of course, renting toys that were way too expensive to make a one time investment  was so convenient and child friendly I was totally impressed and hooked!

So here is our idea for you- Toys and Books Rentals Franchise, a business which is evergreen, has loyal clients ( kids!!) and you will always be in demand!

Here are some of the benefits of opening your own toy rental business!

  • Purely a work from home opportunity
  • Hardly needs more than 2-3 hours of time every day
  • You really don’t need any work-experience!
  • You are indulging in something which is everyone’s favourite- Toys!
  • The payouts are steady and huge, because most people are always in the need of new toys and books for their kids all the time!
  • You could recover your investment in a year’s time!!
  • Your customer base would be huge, and age group could be 0-18 years, or even any age for toys like board games etc that can be used by adults too!!
  • It is cooperative, sustainable and fun!


If you have been hooked so far and still reading it, here is more, you do not have to take out your shopping bags and hunt for toys and books for little ones. You can get well researched, most popular toys and books from an established brand. How?

Read on!

Go for a Toy  Library Franchise! This is the most convenient way to own your own business from home, and get the most of your investment and time. All you need is a regular seed investment, (not one time, mind you) you are allowed to make staggered investments starting from as low as Rs 2.5 Lacs for all the toys, books, stationery, and everything else that you would need to set up your own library. And your first years profit net of expenses on a lower side could be upto Rs 8 lacs!!

Sign up for toys franchise today, the biggest reward would be the smile on the faces of your happy customers!!



8 Worst Interview Mistakes Women Make

Did you know that almost 60% of women are likely to play down on their achievements at an interview? Also, that most women would accept upto 30% lesser compensation package than their male counterparts?

Are you one of these women who don’t know what is right at an interview?

QWEEN brings to you 8 common mistakes that you can avoid to excel at any interview

  1. Dressing Inappropriately

    Appearance sends a message about your professionalism and personality, so dress appropriately. With such a wide array of clothing to choose from, it’s easier for women to make a fashion faux pas when it comes to dressing for an interview. Keep colors muted, if wearing suits, opt for for navy blue, dark gray and black, and tone down jewelry and makeup. If formality is a concern, always dress one level above the position you’re applying for.Consider the company work culture, ask the person who set up interview if you are in doubt.

  2. Being too talkative

    Women tend to talk too much in interviews, which can dilute the message they are trying to convey. According to HR experts, the interviewer should be allowed to speak for at least 60% of the time during the interview. The candidate should keep responses less than one minute long to have active engagement from the interviewer. Your body language should be to maintain eye contact and lean slightly forward.

  3. Appearing too rigid

    Be likable, because likability more often than not excels over experience. A lot of women are good at connecting with others but make the mistake of turning off that ability when they go into an interview. Be yourself and let your personality, energy and optimism shine through. It will let your potential new boss know that you’re passionate about the position, a trait you’d bring to the job.

  4. Negotiating poorly

    One of the biggest interview mistakes made by women is accepting a job offer without negotiating for a better deal. Women tend to have a depressed perception of the market and often set salary targets too low–sometimes as much as 30% lower than men. Find out what the market pays in your industry and location, and ask for more than your true salary goal. If the initial offer is too low, ask for time to consider it and then come back with a counter-offer. Never assume that a “no” answer is set in stone.

  5. Playing poker- Bluffing!

    If an interviewer asks you questions on an unfamiliar topic, respond with remarks such as “that’s a really good question, but I’ll need to do a little bit of research first before I can respond,” or “I haven’t encountered that in my career, but I would make sure to seek guidance from my boss.”Unless you’re applying for a job as a professional poker player, bluffing your way through an interview is a definite no-no.

  6. Poor Self- Marketing

    Unlike men who can make the mistake of being too arrogant or pushy, women tend to be too modest about their accomplishments. The interview is the time to project confidence and pride in your work, not reticence. You are your brand. Promote your contributions to past projects, give specific examples of how your skills contributed to your former company’s success and discuss how your unique talents are well-suited for the position you’re seeking

  7. Avoiding responsibilities

    Women frequently make the blunder of testifying against themselves. They might respond to a management question by saying, “To be honest, I haven’t actually been in charge of an entire division, but …” Prefacing an answer with a disclaimer cancels out whatever positive information may follow. Always concentrate on your strengths, and never uncover insecurities unless specifically prompted for weaknesses by the interviewer.

  8. Worrying Too Much

    Women are more likely to worry themselves out of a job. The anxiety shows in the interview and projects a lack of confidence. What may be temporary stress will come off as a nervous personality. Walk into an interview armed with the idea that they will love you. That kind of positive energy will have a huge impact on the way the meeting goes. If you think you’re the right person for the job, the interviewer will be apt to believe it.

QWEEN proudly announces one on one workshop on brushing up your interview skills. Another quick workshop happening on Whatsapp Platform is sure to help you with developing your resume. Click here to know more! Or whatsapp us on 8097095554 now!






Handwriting Analysis ( Graphology)- A career in fine strokes

Did you know that a person’s handwriting could depict more than 5000 traits of his personality? Or that you can actually change a lot of things about your internal behaviour simply by a stroke?

Graphology or hand-writing analysis in simple terms, is one such science. IT speaks volumes about the writer’s personality. It can provide valuable insights into one’s personality with only a few words scribbled hurriedly on a piece of paper or the doodles that they drew in an oblivious mood. Graphology is based on the analysis of handwriting. It believes that a person’s handwriting gives usa  pricture of the mind’s status by the way letters bend, slant, spaces , size etc.

Hitler’s signature always had an upward rise, which explains his unprecedented thirst for power and achievements.  A person’s handwriting mirrors his/her psychology and graphology is the method by which his/her personality can be analysed, evaluated and identified.

Where is Graphology being used?

Graphology gives an extra, valuable tool in many different professions, and a graphologist can make a career out of it right from the comfort of their home.

The fields where graphology is successfully used are-

  1. Aptitude analysis- Based on a person’s handwriting, a graphologist can actually assess and evaluate a students or a prospective employee’s attitude, general behaviour and a lot of hidden personality traits. Since it is not gender specific, and does not reveal age, sex or race, it is a very effective tool to evaluate and assess a personality without gender discrimination. It serves as an added means of assessing for career guidance, vocational guidance and  behaviour therapy as well as background evaluation. Some organisations send handwritten sheets of candidates to graphologists before hiring as merely face to face interview cannot get cent percent insight into a person’s psyche!
  2. Legal services- A Graphologist’s services are very much in demand to check authenticity of legal documents like wills, letters , financial instruments etc. Many government agencies employ graphologists during critical cases like forgery, economic offences and criminal cases too! Even court and police departments need handwritten materials found at crime-scenes to be analysed by graphologists
  3. Teaching- A Trained graphologist can teach others to resolve their issues by simply changing the way they write. Hand writing with confident , full strokes convey a lot about a person and many people have claimed to have benefitted from advice of graphologists .

What is needed to be a successful graphologist?

There are no rigid criteria for someone aspiring to be a graphologist. Someone with good communication skills, desire to explore, intelligence, inquisitiveness, sharp eye, ability to notice minute details and a desire to understand and analyse people is well suited for studying it. Some practice it out of passion and some take it as their profession.

How much can a graphologist earn?

Graphology, combined with techniques like personality assessment and other techniques, can yield a very successful and rewarding career. With regular sessions, a graphologist can easily earn upto Rs 50000/-  a month combining online, offline consultations, teaching, and other such assignments.

Mohan Bose, director, Kolkata Institute of Graphology says, “Graphology is a psychological tool to understand human personality where there’s a need to know a particular human. It is a diagnostic tool also which can help one in choosing career as a child counsellor. This is called grapho therapy where problem is diagnosed. In HR and legal areas help of graphologists are always sought by corporate biggies as well as in legal areas. One can use graphology in stress management also as by writing a particular positive sentence five times a day helps reduce stress as a result of neuro-muscular activities that it triggers.”

QWEEN is providing a complete Graphology workshop with a trained graphologist. Click here to know more





Push each other out in deep water

Recently I watched a video on YouTube .

Bill Murray was to present the award to Sopie Coppola at NBR- and here is what he said-

“So why do you give this person an award? You give them an award because they need to be encouraged. […] Because now she’s had this success, she’s had this work, she has this life, she has this family, she has this thing going, and now is when people like you have chosen well to say, ‘Let’s give this person another boost, let’s give this person another boost to say keep going, because now life will come to you hard, like it’s come to everyone that’s lived long enough. It comes hard and it gets in the way of your career; it stops your career, it stunts your life — not necessarily your life, but it definitely will make your career go left. You show me an actor doing a shit movie, I’ll show you a guy with a bad divorce. [Audience laughs.] Right? Right? [Looking around the room.] You know who I’m talking about.

[…] So we’ll give her a boost to say, go on, you’ve made it this far, push her out into the deep water, push her out into bigger and deeper films, more and more films. She has a beautiful eye. She has great taste in the people she chooses to work with. She’s a kind and thoughtful director and editor and producer. She’s all the things that we hoped we could be when we were like this. She’s been lucky so far, and she’s been strong so far. Let’s keep her going.

How right he is that we don’t stop needing the right push!

The same things that apply to filmmakers can be applied to entrepreneurs. They have to often fly solo, they don’t work for anyone so they have no one to fall back on, and they don’t have anyone patting them on the back telling them they did a good job.

Sometimes it can be a little lonely being the one who has to come up with all of your goals, achieve them, and then celebrate them. I think most of us long at one time or another to have at least one of those three things outsourced. But sometimes I’d love to just have someone tell me where the next goalpost is so I can just point in that direction.We all could use some “boosting” from our peers,and friends, I think.

QWEEN wants the entrepreneur community to have something like this.

Entrepreneur Award Program is “An award that says: Hey there, we see what you’ve done and what you’re trying to do, and we want to see what else you’ve got in you… so keep going.”

So here’s the challenge I’ll pose to you, dear readers: Reach out to one entrepreneur you know & admire, and tell her you love what she’s doing by nominating her for QWEEN’s Entrepreneur Award Program.Push each other out into the deep water, and let’s keep each other buoyant.



Reach where you want yourself to be- Get a Plan

Get yourself up with a success plan

If you are reading this blog, it is because you want more from your life.  You want to Revamp it! You want more than you have right now. You want more from yourself, you want more in life. Let’s face it, you know you are capable of doing so much more than you are currently doing, but you are just so busy with the day to day of your home routine that you are not even sure where to start

This is where you start. Right here at the very beginning.

You start with making a decision.

A decision that you are tired of putting in lots of hours and not getting the results you want.

The decision that you are ready to refocus, regroup and revamp your life.

The decision that you are sick of playing  it safe and feeling small in life.

The decision that you are ready to go after everything you have dreamed of and desired.

The decision that NOW is that time for you.

Think back to a time in your life where you have accomplished something great. What did you do? How did you achieve that accomplishment? If you analyze your process, I will bet you followed this 3-step success formula:

  1. You decided what you wanted exactly
  2. You looked at where you were at the time, and then
  3. You created a plan to bridge the gap.

That’s it! It sounds so easy. Now, let’s apply this same formula here.
What exactly do you want?

It sounds easy on the surface, but you want to create a goal that is going to worth it. You want it to give you the outcome you are looking for. However, you don’t want it to be so big that it is unrealistic.

You want to stretch yourself to live up to your full potential, but you need to believe you will get there as well. If you aim at nothing, you will hit it every time. We have all heard that we should set goals, but how?

Well, whether you realize it or not, the next five years will be a blur…. and when you get there you will either be asking yourself where the time went and bemoaning that you just didn’t have the time to accomplish anything, or you can smile into the mirror with the realization that you took the time to plan out where you want to be and not only arrive there, but far surpass your wildest imagination.

It can be done!

The power of this process is incredible. It all starts with a far-out goal, followed by a detailed plan of action. Then simply add in the baby steps it will take along the way and you’re almost there.

If you really are thinking which way to look for when you decide to work from home, join us at FREE Work From Home Seminar.

Get the process right , the rest will follow..

The only thing that is stopping you from being YOU is yourself!

The time to start is NOW!

Are you up for it?

Click here and register for  Work-From-Home Seminar


The one must-do thing this Valentine’s day

Valentine’s day has arrived. Spring is in the air, and women who are too busy to notice what’s going around outside of their daily routine are also looking for something red to wear in their wardrobes.

As February 14th arrives, so does the long list of expectations that comes along with it. If you are one half of a couple, it’s crunch time to place flower orders and make reservations. If you haven’t, then you may be dreading February 15th. But what if this year you choose to do things a little differently?

The newspapers and magazines, even internet is over flowing with pieces about Valentine’s Day and love and respect etc etc. According to website Trak.in, Indians spent a whopping 18000 crores on gifts on Valentines day in 2014.The figure is likely to get tripled this year.

What if, when you make your list of valentines, you include yourself this time? Showing yourself some love this Valentine’s Day could be your sweetest decision yet . This is one relationship, the most important one, that needs to be loved, cherished, taken care of and respected the most. The relationship you have with yourself.

We place such a measured focus on relationships and couples and love, that we forget that loving ourselves is the most important thing that we could do in our life.

It’s become conventional wisdom that we’re all supposed to love ourselves, no matter what our relationship status.
And in this heavily selfied , highly Instagrammed world, you have to realise that loving yourself is also an important matter on the agenda called life.

Loving yourself is not the prerogative of  women looking for someone to love, in fact, if you can’t love yourself, how will you love anyone else?  But for most women in our country, loving oneself goes out of the window the moment someone else walks into their lives. Out go their dreams , passions, hopes and ambitions. Everything is done as the utmost duty towards that one person they love, and all their feelings and hopes are put away like album full of old pictures, taken out from time to time, looked at, and sighed upon.

I am not saying to throw away the red roses or that heart shaped pillow, or to cancel your date with your spouse. In fact, I think those things are very important. What I don’t want all of us women to continue to do is to let ourselves get lost like an old photo in this melee.

If you don’t take the time to appreciate ourselves, how can we expect that others will?In fact, the more you neglect yourself, the more your other relationships suffer.If you are constantly doing things for others and leaving yourself as the last priority, all you will be left with will be feelings of bitterness and self resentment and your other relationshops will suffer as a consequence.

Will you be considered too selfish if you took care of yourself?I don’t think so.  I truly believe that taking care of you is one of the most important things that you can do for the ones you love.So how will you show yourself some love? It doesn’t really mean sending yourself a dozen roses or a box of chocolates.It is more about taking the time to think about the things that you really want to do in your life, and really want for yourself and what makes you feel good, and getting rid of the people and commitments that do not fit into that category.

One of the best things about loving yourself is that it is contagious. We are all drawn to and attracted by that person in a room that signals the right levels of confidence because it is the type of easy-going confidence that makes us all feel better for having met them. Self-lovers make us feel better about ourselves not worse.

It is perfectly possible to love yourself but still strive to change for the better. It’s about having values but not being overly judgmental or intolerant of others. We are all work in progress in terms of self-development and what best way to show our true love for self than Meet Yourself !

With QWEEN, let’s discover the real you.
Book- Sunny Day’s Secret- Todd Patkin

Picture courtesy- Shutterstock


6 tips that can help you check your business health

Learn to read your business books like a pro!

Recently, a QWEEN came to our consulting team to seek advice for her home based  beauty business. As part of our initial analysis we asked for her financial statements for last three years.

She gave us a huge ring binder containing her monthly receipts,yearly balance sheets and cash flow projections. There were pages marked “ Profit & Loss statements”  and the crisp, untouched feeling of pages revealed that this QWEEN never used her financial statements to run her business.

The whole folder was nothing but a statutory requirement to her!She was not the only one. We often find businesswomen reaching out to us for advise on how to help their business grow and they clearly show lack of understanding their own books of accounts. Most women follow what their husbands, or their husband’s or family’s accountants ask them to do.

For all those sailing in the same boat, here we have 6 quick tips on what exactly to read when you get your own binder next time.

  1. Profit & Loss statements cover a period of time- These statements show how much money you made over a period of time. So if your business started in –say – January, your first income statement would be from January to March, as India follows an April –March calendar. If you are partnering with someone else, it makes sense to read their profit and loss statement in this perspective.
  2. Same item can be called by a different name- A profit could be “net income” for someone. Sales could be revenue or gross receipts, even income. Expenses could be called costs. Its like naming your baby. Whatever you do, make sure the name is same, year after year.Multiple names of same item can cause complexity.
  3. A simple formula is the basis of every profit & loss statement- It also defines what are the key elements of a profit & loss statement. Which is

Sales-Expenses= Profit


Revenue- Costs= Income


Gross Income- Costs= Net Income

If math was never your favorite subject , and these formulas intimidate you, remember that the money you get to keep is actually money that comes in minus the money that goes out.

  1. Don’t get thrown away with the jargon- Yes there will be heavy words for women coming from a non-commerce background. Some of these words which are a common feature are-

Revenue- as explained above is sales (money that has come in)

Cost of goods sold- It is the essentially the expenses that you incurred on the product. For example, for a beautician they will be the cost of beauty products that she purchased from the market, for a baker they will be food items and cooking products etc..

Gross Profit- Basically it means the part of income (money that came in) after you deducted cost incurred in buying the goods needed to sell the product. In the case of beautician, for example, her net income would be the money she got for a service minus the cost of the products that she used.

Selling, general and administrative expenses- These are the costs that you do not directly incur on creating a product but they are essential to run the business- like setting a shop, electricity, phone, business promotion etc come in this category. Bear in mind that they are mostly fixed expenses, which you have to bear, irrespective of whether you are selling the products or not.

Profit- Finally we come to profit or net profit or net income, which is after deducted all types of costs from total sales/revenue.

  1. The most important health tracker of your business- If you read point no 4 clearly, you would know that Gross Profit is going to be the most important indicator for your business health. The % of gross profit to sales remains largely constant, since it shows that the material you invest in making your products is moving with your sales. You are not piling up on goods, or raw material which is not getting sold or converted to sales. For a beautician, it could mean pushing the products that are not very popular, or discarding products that are too expensive and rejected by clients. For a baker , it may be the time to check which flavours for example are not very popular.
  2. Finally- Keep your other expenses in check- Money spent on selling, general and other administrative expenses should be constant. You cannot run a phone bill of say Rs 5000/- increasing to say Rs 7000/- next month! If you are meticulous about keeping these costs fixed, your net income from business can become more predictable and giving you a better future cash flow projection!

Learning the basics of finance is all the more important owing to easy funding available through banks and non-banking finance companies. So make sure that you get your basics right.

with inputs from:



Pic courtesy- hdfclife







DMIA- Realise your True Calling

Putting the square peg back where it belongs-

Most of us always feel there has to be a difference between what we ought to be doing n our lives, and what interests us.A girl with a flair for art becomes a financial analyst; a talented dancer becomes a doctor- the examples are scattered all around us. Most parents feel that hobbies & interests in a particular field should be just that, hobbies, they cannot become vocation for everyone that pursues them.

And there enters conflict. Parents pushing their kids to study harder when the child shows natural flair and potential towards playing cricket, creating a lot of mental stress for both parents as well as the child. The issue only gets magnified with teenagers.

How does one realise what one is meant to do? Will you be happy being something that you never wanted to be in the first place, for the rest of your lives?In comes DMIA-Dermatoglyphics Multiple Intelligence Analysis (DMIA) a system that combines the scientific study of fingerprints with the study of Multiple Intelligence.

The system helps to identify our intrinsic potential that we might not even be aware of.

Dermatoglyphics is the scientific study of fingerprints. The field studies the ridge formations on our hands and the soles of our feet. These patterns are formed during the same stage of the embryo development as the spinal cord and the brain. As the brain develops more and more creases, our fingerprints start reflecting these patterns as well. Each of our 10 fingers corresponds to a different region of our brain and the way it is developed.Once the ridges are finally set, they never change and hence we have the same fingerprints all our lives. Our unique fingerprints are also an indication that we each have unique brains, wired in our very own inimitable ways.

Multiple Intelligence is a concept which was developed  by Dr. Howard Gardner, a psychologist and professor of neuroscience from Harvard University, in 1983.

His theory states that we not only have different styles of processing and learning information, but that all of these styles are more or less independent of one another. He challenged the belief that the ‘IQ’ system alone could help gauge the complexities of the human brain and the human potential. Instead he suggested that we factor in “multiple intelligences” to help understand our brain better.

According to Gardner, we each have 8 different kinds of intelligences present in are a complex mix to form our individual intelligence. Much like our fingerprints, this combination of the intelligences is unique to every one of us.

These 8 intelligence areas are-

  1. Linguistic Intelligence- Command over language or languages
  2. Logical/ Mathematical Intelligence- Mathematical abilities
  3. Musical/ Rhythmic Intelligence- abilities to understand and follow music
  4. Body/ Kinaesthetic Intelligence- Gross motor school, physical strength
  5. Spatial Intelligence –following patterns, applying logic, understanding systems and processes
  6. Naturalist Intelligence- Inclination towards nature, plants and animals
  7. Intrapersonal Intelligence- Ability to talk, control and help one’s own self
  8. Interpersonal Intelligence – Social behaviour

With the DMIA system you could understand yourself better by studying your fingerprints and applying the data to the Multiple Intelligence model. It helps understand your multiple intelligence as well as your innate potential capabilities and personality.

The analysis also helps in understanding the apt stimulants to further develop these capabilities and build them into strengths. Using this revolutionary system can help identify your inborn talents and help you build them into strengths, so that you can consistently enjoy the rewards.

Benefits of DMIA-

The best part about Dermatoglyphics Multiple Intelligence Analysis is that it can be applied to both children and adults. Here are just some of the ways DMIA could be helpful

  • Helps parents to understand their children better through exploring their child’s hidden talents and understanding their Learning pattern.
  • Helps individuals to explore the hidden inborn intelligence and their style of learning. This further helps in guiding the individuals to progress through life (right career path).
  • Helps Corporates in recruitment and efficient communication.
  • Helps Couples to improve the relationship and develop understanding by revealing inborn intelligences.
  • Helps business partners in planning to achieve future goals.

DMIA Expert- An excellent work from home opportunity-

Becoming a DMIA expert is going to be one of the most satisfying work -from-home opportunity for you! Not only you will help so many people in finding the right path on a scientific basis, you will be able to help them live their lives in a better and satisfying manner. The earning potential is limitless!

Join the special program offered by Brain Caliber today

Inputs from-



Chirkut Zindagi (Small Life)- Make it Grand!!

“It went just over my head, didn’t understand at all, why did we have to watch this movie?” This was my friend grumbling about the much awaited Ranbir Kapoor & Deepika Padukone starrer movie “Tamasha” last year. The reviews all around were the same, people were waiting for this movie post their break up, and all through it went around with looks that either people didn’t understand it, or didn’t want to acknowledge that it showed them a mirror, even if just for a few moments, they saw their own image and it was not something they liked…

Maybe the movie was too ahead of its time , or maybe we have stopped understanding the importance of knowing our true selves..I was quiet, as the movie somewhere tugged at some emotions. What I saw in the second part of the movie as Ranbir Kapoor, in a cast, a mould, is what I felt some years back when I was planning to quit my corporate job.

Deepika Padukone: Yeh tum nahi ho Ved, yeh sab nakli hai.(this is not you, Ved, This is all fake)

Ranbir Kapoor: Main woh Don thodi na hu Tara, woh toh acting thi na. Woh main ek role play kar raha tha aur yeh main real mein hoon.( I am not that Don Tara, that was acting, I was playing a role then, and this is the real ME”)

Deepika Padukone: Phir toh main kisi aur ke saath hoon Ved, main kuch aur dhoond rahi hoon –(Then I am with someone else Ved, I am looking for something else)

Who is the real you? The one who was a free spirited story teller or the one who sat down to work endlessly as a middle level marketing manager? Why one can’t have what one truly deserves?

The reason it happened was no one was there to listen to the protagonist who was  always in a dreamland. The desire to leave the “chirkut zindagi” the way he wanted was so strong that he had to kill his soul to face the harsh realities of life.

Making a career is more important than doing what you love, and that’s how second careers, burn outs and sometimes total collapses of personalities happen.

What if someone told you, after spending 10 years in a job that you are not fit for this, and you should try something else? Would it be easy? Would you be able to break the routine you moulded yourself into, and get into the danger zone?

Funny, it was never a danger zone in first place, the zone was where you were “YOU” , your most real self, something that you always wanted to be. But who made you realise it? No one!

“I wish I had more time to do this work”

“I always wanted to do that, but I am stuck up with this job”

“I am not giving even 20% of what I can to my life”

“Only if someone told me which way to go and I will be giving my 100% I will follow it”

“I wanted to be an artist, I wish someone had told me I had potential and could have done it only if I had a chance then”

Have you ever felt any of these? Most of us have a feeling of dissatisfaction with what we are doing at the moment. Some of us have the ability (and guts) to actually break the barrier and start moving towards the other side where grass is greener, but rest of us just keep on living the days as they come.

Burdened with unfinished desires, hopes and aspirations, we enter into the world of parenthood, and kind of push our children into same grind. When a child tells he doesn’t want to write  or draw, we start telling them the importance of it so that he/she could get into a reputed school. A slightly grown up child frets over Math or Science, but scared of letting them choose their own careers, we push them into endless tuitions, extra classes etc only to make sure they clear an exam created by adults to check their rote learning, and grab a certain degree to reach a certain job, only to live into the same grind and ask the same questions from themselves as we are doing right now.

Why?Is it not necessary that our children get to do what they are really good at doing and NOT what we think is good for them? What if they were not cut-out for the rigors of corporate life, and could have excelled at something else?

Realise the power of your mind- Are you living up to your potential?

Qween is delighted to inform you about the DMIA Dermatoglyphics Multiple Intelligence Analysis  (beginner program which Brain Caliber is conducting in Mumbai .In this unique program you will learn effective counselling techniques to guide all age groups based on core competencies.,determine an individual’s natural skills and abilities to assist individuals in planning their careers and improving social skills. Get empowered, empower others.


The importance of staying true to your entrepreneurial spirit

6 tips to help you succeed in your business

Should I stay or should I go?

This is a question I pondered for a long time as I was building a vision of having my own venture on the side while working a full-time job. It was a tricky time; I needed a stable income, but also wanted to focus more time on my entrepreneurial dream.

So when I was finally able to quit my 9-to-5 job to pursue my passion, I never looked back. And there are many women out there like me, trying to find their own way, straying away from their roots and branching out high in the sky.For 10 years, I worked as high life finance professional. But that was only half the story. Increasingly, I realised that so many small businesses often do not get the kind of treatment they deserve, or respect that they should have only because no one takes women doing business from home seriously. Largely it is considered a way to hide cash income of their businessmen husbands. But QWEEN changed all that.

At our various networking events, workshops and seminars, and even on our websites, we offer an option for budding entrepreneurs to tell us about their entrepreneurial dream so our team could reach out and help them put foundations below it.

We have had a chance to speak with thousands of aspiring and seasoned business owners. Some want to start a fashion boutique or grow their photography hobby into a business. But they are too scared of the necessary time and commitment. We have spoken to many successful business women who want to drive their business further but are overwhelmed by switching to new technology, or maybe increase their marketing efforts online despite the significant benefits their business can achieve.

QWEEN keeps our huddle meets going on by pondering over these questions.

Why do women like them who took a bold step by making a move out of a cushy 9 to 5 job or came out of their homes to start their own venture become complacent?

Why do they settle for “one step forward –two steps back” approach? What can they do better?

Here are 6 tips to consider: 

  1.  Seek continual inspiration- Consider where you can find inspiration to take your idea to the next level, or reaffirm your commitment to serving your target customers.  You must attend workshops, events, meets, and get constant inspiration to nurture your drive. The motivation which you will receive from these motley crowd who did just what you are doing, felt what you have been feeling and suffered as much or more as you are, will give you the necessary courage to surge ahead. You can make new partnerships and grow mutually. Keeping yourself involved in networks (once a week or a few times a month) and staying true to your entrepreneurial roots keeps you connected.  With this grounding, you will never lose sight of why you built your venture in the first place.
  2. Find your labour of love- Starting your business really is a labour of love. You’ll be spending countless hours in building it so you have to enjoy what you do. Initially it may not be profitable, but whether it is profitable or not is beside the point, you first have to learn to love what you do before you actually start building it. Have a leap of faith!
  3. Reap the rewards of risk-taking -Starting a business is the biggest risk of all. But as it continues to grow, it’s important to take calculated risks to stay ahead of competitors. Whatever your goal is, create three separate plans towards achieving that goal, and then be prepared for at least two of those plans to fail. Things happen! So, set aside an allocated budget to take some chances on new initiatives and make peace with the fact that you might lose that investment but others may win big. If you plan correctly, that loss should not be detrimental. The important thing is that you’re taking chances and learning what it takes to run a business. Success today is achieved as a result of calculated risk, careful planning early on and due diligence to stay on track.
  4. Define your why-Ask yourself the reason you do what you do. Is it because you like doing it? What is your true “Why”? At QWEEN, our true WHY was to help small businesses succeed. When determining yours, think about the bigger picture and what motivates you to do your work.By imparting training, discussing ideas, and providing a platform to choose a variety of work-from-home options, we are helping women build and stay in their businesses and support them with the quality of life they want. So what is your why?
  5. Identify what success looks like-Once you’ve determined your why, it’s time to create measureable goals and define what success looks like for you.Does success mean turning a profit? Maybe it simply means having the best bakery in town. Whatever the case may be, the state of your business will fluctuate. So stop worrying about what the competition is doing and stop obsessing about the market. I’ve found that by focusing on the why, the money starts to come anyway. So success for us in general is great feedback and overwhelming responses to our workshops. The smile on the faces of QWEENs is icing on the cake!
  6. Practice patience-It’s no surprise that running a small business is a long journey, so it’s important to exercise patience through the whole process. As an entrepreneur you are the leader of your business. So take a note from the other entrepreneurs of the past and present, and practice as much patience as possible. You are going to have good days and bad days, sometimes very bad days. In order to have the great days, you should be taking risks and trying new things. If you aren’t, you really aren’t growing your business at all.

Whether you’ve been in your practice or business for six months or six years, it’s time to embrace the spirit of entrepreneurship. Building a business is a journey with numerous ups and downs. Like any great endeavour, it takes time to establish, but the benefits are well worth the hard work and risks!

Join us at India Entrepreneur’s meet; see your life turn around! Click here and register for the event now!


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